To understand the full power of the color wheel and how to use it effectively, you need to know the feelings color can evoke in the viewer.įor a primer on color theory, or if you want to go deeper into this topic, be sure to read our introduction and intermediate-level articles on color theory: Combining those secondary colors results in one of six tertiary colors: red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet. By mixing these three primary colors, you’ll end up with the secondary colors, which are orange, green, and violet. Red, yellow, and blue are the primary colors. It will be much easier for you to take great photos if you understand which colors go together and are pleasing to the eye.Īs you can see from the color wheel picture above, the colors are arranged in a circle, with a natural progression from warm tones to cooler colors and back. The color wheel is a set of rules and guidelines that designers, artists, and photographers use to visualize the relationship between colors and is the primary tool we will be using today. Once you understand how to use colors, you can learn to recognize (and/or seek out) colors that work with, and communicate, your vision.Ĭolors hold power, and injecting the right color is the real power of a great photographer. What this means is that producing an eye-catching cohesive photo with the right colors has become even more essential in creating great photos that match today’s consumer interests. These use of these specific color trends are precise and calculated by the brands that are using them. It is important to note that consumers are attracted to color schemes that are commonly used in photos on print designs and websites. Understanding the color wheel is the first step to applying it in photography
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